Women buy cars too! What the statistics tell us about how women think when shopping for cars…
Did you know that over 85% of car buying decisions are influenced by women? In fact, women spend €167billion on automotive industry purchases annually worldwide. Many of you might say that this is not surprising given that women make up almost half the population, and have funded their lives independently for decades. Yet the majority of women prefer to visit the dentist than buy or service a car at a dealership. Why? Because they feel intimidated by the dealership context.
What the statistics tell us about women who buy cars:
Stories of women being ignored by sales professionals who prefer to talk to their husbands are the usual manifestation of how the automotive industry creates an atmosphere contrary to these enlightening statistics to begin with. So, what are modern dealerships like Windsor to do to reverse these perceptions and encourage women?
How Windsor facilitates their women consumers in the market for a car purchase:
Each day Windsor endeavors on behalf of women consumers everywhere: