Windsor Extends Partnership as Official Vehicle Supplier to Leinster Rugby for a New 3-year term

Windsor has announced that it is extending its sponsorship as the Official Vehicle Supplier to Leinster Rugby until the end of the 2025/26 season.

Windsor has been the driving force behind the team for the past eight years and is well established as one of Leinster Rugby’s biggest supporters with the partnership underpinning the team’s operations and logistics.

The new three-year agreement is valued at €1.8 million and will see Windsor supply over 30 electrified cars from the award-winning Nissan range to Leinster Rugby’s players and coaching staff.

The partnership will support Windsor’s ambitious growth strategy and successful Motor Mall concept which brings multiple car brands together under one roof. The wide range of car brands that it now offers includes Nissan, Renault, Dacia, Opel, Peugeot, Mazda, Citroën and Suzuki.

The fleet of 30 vehicles being supplied to players and coaches includes the all-new Nissan Qashqai e-POWER electrified crossover which has taken hybrid driving to a new level, enabling drivers to enjoy all the benefits of EV driving without ever having to plug in the car to recharge it.

The unique element of Nissan’s e-POWER system is that the petrol engine is solely used to charge a battery that powers an electric motor to drive the wheels. It drives in electric mode 100% of time and has already become the best-selling car in Ireland.

The team will also be supplied with the all-new Nissan Ariya 100% electric crossover which is renowned for its spacious design, premium interior and advanced technology which is specially designed to meet the needs of tech-savvy drivers in an increasingly connected world.

Windsor has been Ireland’s favourite car dealer for almost 60 years, operating showrooms in Dublin, Galway, Louth, Meath and Wicklow. It is renowned for providing an exceptional retail experience and standard of customer care that allows customers to find the right car and to drive away happy.

It is one of the biggest sellers of used cars and it operates a rigorous certified programme that also allows customers to buy with confidence and to enjoy peace of mind. It has also pioneered online car sales in Ireland and visitors to can view, reserve, fully finance and buy a car from any location.

“Our partnership with Leinster Rugby has been a key element of our growth and expansion strategy over the past eight years. We are delighted to maintain this partnership as we continue to grow our market share and to extend the range of cars that we sell and service,” said Andrew O’Toole, Head of Nissan Sales at Windsor.

“Today’s customers are seeking a choice of brands, value and expertise under one roof. This is what sets Windsor apart. We have a winning partnership with Leinster Rugby, a proud history of achievement and a shared ambition to always be on the top of our game in everything that we do,” he added.

Eamon de Búrca, Commercial and Partnerships Manager of Leinster Rugby said: “Windsor are a long-established and valued partner of Leinster Rugby. They have provided us with fantastic support since 2015 and we are delighted to have the backing of such a superb commercial partner for another three years.

“The fleet of Nissan electrified vehicles that Windsor supplies to Leinster Rugby keep our players, coaches and kit men on the road. Windsor makes it easy for us to manage the operations and logistics of the team and they have played a pivotal role in the success that we have achieved,” he said.
“We look forward to strengthening our partnership, especially as we travel throughout Ireland, the UK and France, and to working together over the coming three years to continue driving the success of Leinster Rugby on and off the field,” he continued.